ATLANTA, GA (March 21, 2023) – PCKL, a high-performance pickleball gear company has been selected as the official ball partner of both the Amateur Pickleball Association (APA) and the Southern Pickleball Association (SPA). Through the associations’ tournaments, the newly launched PCKL Elite 40TM ball will be in the hands of thousands of players in over 85 tournaments taking place across the United States this year.
APA is scheduled to host over 55 tournaments for the remainder of 2023, while the SPA adds another 30. It is estimated that more than 15,000 players will participate in the tournaments. Collectively, the events will take place in dozens of cities throughout 20 states.
PCKL President & CEO Michael Gottfried said of the news, “I couldn’t be more thrilled to announce that our Elite 40 ball has been selected for official tournament play. The APA and SPA are some of the best tournament organizers, and we look forward to seeing players across the country incorporate Elite 40 into their games.”
Tom Davidson, CEO of the Amateur Pickleball Association added, “We are thrilled to partner with PCKL! Our ongoing goal is to partner with organizations that genuinely want to grow the game, bring communities together, and provide an enjoyable atmosphere of escapism. Understanding who PCKL is and the goals they have for the sport match seamlessly with the APA.”
Elite 40 pickleballs were developed for competitive and tournament play. The high-speed pickleballs feature a seamless, one-piece design made with an industry-exclusive blend of materials that maximize durability, even in cold temperatures. The pickleballs include precise, machine-drilled holes that offer true flight, bounce, and playability. Beyond the tournaments, Elite 40 can be purchased online at www.pckl.com for $12.99.
Dan Granot, a top 10 senior professional pickleball player who prefers PCKL products while competing says of the new Elite 40 ball, “PCKL continues to impress with its innovation and efficiency in pickleball gear. I was lucky enough to receive one of the first samples of the Elite 40 and am already incorporating it into my practices.”
Headquartered in Atlanta, GA, PCKL is an innovative pickleball company focused on developing high-quality pickleball products for its high-energy community of players. The unique pickleball brand provides its community with a curated selection of top-tier gear, including paddles, balls and more, and quality content that empowers players of all levels. For more information, visit www.pckl.com or follow PCKL on Facebook or Instagram.
About Amateur Pickleball Association
Amateur Pickleball Association (APA) is dedicated to the growth and development of the sport of pickleball within the amateur tournament space. APA tournament formats, hosted at top-tier pickleball venues nationwide, are curated by the players in order to provide an exceptional experience for the players. To learn more visit www.apatournaments.com.
About Southern Pickleball Association
Southern Pickleball Association is committed to expanding pickleball opportunities in the southeast by providing well-run events and supporting community pickleball clubs. Through the SPA, tournaments are held throughout the year in eight southern states – Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee. Find out more at www.southernpickleball.com.